Sunday, 27 November 2011

OPI Holland Collection Press Release


Color with a Touch of Dutch

OPI Launches Holland Collection for
Spring/Summer 2012

OPI celebrates color with the Holland Collection for Spring/Summer 2012.
Inspired by the country’s range of stunning shades – as seen in vivid tulips,
windmill-dotted hillsides and bustling canals – the collection’s twelve shades offer a
mixture of sophisticated neutrals and highly-pigmented brights.
“Holland has a very unique, vibrant beauty to match its open-minded
nature,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.
“Spring is the season of color, and the Holland Collection provides an array of
pink, coral and orange hues that capture this energy. The bright lacquers are
married with neutrals in new variations like red clay and sea green.”
A sequence of electric brights, including a sun-lit orange (A Roll in The
Hague), a hot coral-red (Red Lights Ahead…Where?) and two perfectly pretty
pinks (Kiss Me on My Tulips and a light-catching Pedal Faster Suzi!)
complement their cooler counterparts in hues of glistening purple (Dutch ’Ya
Just Love OPI? and Vampsterdam), while elegant neutrals (Gouda Gouda
Two Shoes, Did You ’ear About Van Gogh? and Wooden Shoe Like to
Know?) meet two shimmer-laced blues (I Have a Herring Problem and I Don’t
Give a Rotterdam!) and a creamy sea green (Thanks a WindMillion).
“Wearing these colors on fingers and toes will accessorize the season’s
hottest trends,” remarks Suzi. “The varied palette of colors accentuates the looks
that walked the runway, from colored pants and ladylike frocks to long, blousysleeved
tops and dramatic patterns.”

Holland by OPI includes the following shades:

A Roll in The Hague
 Take advantage of this frisky little orange.

Red Lights Ahead…Where?
This coral-packed red is the hottest in the district.

Kiss Me on My Tulips
A smooch-worthy shade of hot pink.

Pedal Faster Suzi!
This pink lavender shimmer will have you “wheeling.”

Dutch ’Ya Just Love OPI?
All of Holland hollers for this crowd-pleasing plum.

Vampsterdam

A deep purple for a divine diva.

Did You ’ear About Van Gogh?
Rumor has it…this sandy bisque is a work of art.

Thanks a WindMillion
You totally deserve this breezy sea green.

Wooden Shoe Like to Know?
It’s no secret…everybody loves this shimmery chocolate-brown.

I Have Herring Problem
What’s that you say? I need to “sea” this shimmery green-blue?

I Don’t Give a Rotterdam!
This sassy steal-blue shimmer means business!

Gouda Gouda Two Shoes
Take a walk on the wild side with this robust rose.

Holland Collection nail lacquer shades contain no DBP, Toluene, or
Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate
in application.
Holland Collection by OPI will be available February 8, 2012, at
Professional Salons and Spas for $10.95 CAN suggested retail for each Nail
Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

What colours are you looking forward to? :)

9 comments:

  1. I´m so excited about this collection!
    The colors look absolutly great!

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  2. "Gouda Gouda Two Shoes" is a beautiful colour. I own nothing like this so it interests me. :)

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  3. I'm really excited for this collection too! All of the colours are appealing to me :) @Sarirah - I'm interested in seeing if "Gouda Gouda Two Shoes" has any shimmer or not! You can never tell from the promo pictures.

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  4. So I tried to pick the ones I think I would buy, and I ended up listing all of them. So beautiful. The two purples stand out to me the most.

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  5. This collection looks amazing, Im super excited :) x

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  6. I'm soo excited for this collection!!

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  7. can't wait for "i don't give a rotterdam!" and "did you 'ear about van gogh?"!

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  8. "Gouda Gouda Two Shoes" and "Wooden shoe like to know" are the only ones that immediately caught my eye. I'll have to wait to see em in person before I decide what else I want! lol

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  9. Oh do want! I wish they were more available here though.. and less pricey! I have a Herrin Problem I want especially! O.P.I's terrible names crack me up. :D

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Thank you so much for your lovely comments, I love each and every one! I reply to all comments, but if you need a quicker response tweet me @BeyondBlush11 or email me (beyondblush@hotmail.com).

Laura