Sunday, 5 February 2012

Prabal Gurung and Sephora

Sephora Reveals New Apparel for All Beauty Advisors
Designed by Prabal Gurung

San Francisco, CA (December 13, 2011) – Sephora announced today that CFDA award winning fashion designer Prabal Gurung has created the new “cast costumes” for all of its Sephora Beauty Advisors in North America. Reflecting Prabal’s fresh, modern aesthetic and incorporating Sephora’s signature black, gray and red color scheme, the new designs provide a sophisticated update to the previous uniform that has been utilized since 2001.

Prabal Gurung is the rising star in fashion, generating high praise from fashion editors, celebrities and his peers for his ability to bring fresh, unexpected elements to timeless designs. Acknowledging “I’m not a designer who makes trendy clothes…the only trend that is universal is that women want to feel beautiful. That’s what guides my work,” Prabal is praised by the leading women he dresses as well as the industry he plays in, most recently Prabal was awarded the CFDA Swarovski Award for Womenswear at the 2011 CFDA Fashion Awards.

“Prabal’s ability to design clothes that are modern and cool yet accessible to all women reflects Sephora’s ideal of client-inspired beauty,” said Sharon Rothstein, Senior Vice President of Marketing for Sephora.  “We are ecstatic with the designs - Prabal has truly harnessed our brand aesthetic.  Our store teams cannot wait to wear the new Sephora look.”

Prabal’s cast costume designs for Sephora include a chic and versatile shift dress and fitted pant suit with blazer for women, and sleek separates for men, all incorporating his signature tailoring.

“My intention was to reflect the style and playfulness of shopping in a Sephora store, but to also make sure they would be functional in such a fast-paced environment,” says Prabal. “The dress incorporates one of my favorite design elements, offering a flash of vibrant red, while the women’s pant suit and the separates for men, give a sleeker, more tailored look.”

Prabal Gurung’s designs for Sephora will launch April 2012 across North America.

About Sephora Americas
Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora Americas operates more than 300 stores in the U.S. and Canada as well as the world’s top beauty website, In 2010 Sephora expanded into Latin America where it partnered with the Brazilian beauty market leader, and plans to open retail stores in Mexico in 2011.  Sephora is well known for its unique retail concept, which is rooted in its distinctive open-sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. Sephora has also been recognized as a leading digital brand and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk-its online beauty community, its mobile site and iPhone App. In addition to its North and Latin American business and its initiative with JCPenney, which includes more than 300 Sephora inside JCPenney locations, Sephora today has more than 1,000 stores within 24 countries in Europe and 60 locations in China. Sephora was founded in France in 1970 and acquired in 1997 by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group. For further information, please visit

About Prabal Gurung
Prabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour. His Fall 2011 show at Lincoln Center marked the fifth season for the American designer. Gurung was born in Singapore and raised in Kathmandu, Nepal. It was in New Delhi, India that his design career truly began.  While studying at New Delhi’s National Institute of Fashion Technology, Gurung freelanced at several production and fashion houses and apprenticed with Manish Arora. His travels took him to Melbourne and London, where he assisted stylists for various fashion shows and editorials at international publications. In 1999, Gurung moved to New York City. He began his career in New York interning for Donna Karan while attending Parsons School of Design. In his first year, he was awarded the “Best Designer” title at the annual Parsons / FIT design competition.  After Parsons, Gurung spent two years with Cynthia Rowley’s design and production team, which allowed him to gain even more invaluable experience within the fashion industry. Soon after, he was appointed design director at the iconic Bill Blass. After five successful years, Gurung left his post at Blass to launch his own collection, PRABAL GURUNG. A focus on quality and innovation has placed Gurung at the forefront of emerging American fashion with designs worn by leading ladies including First Lady Michelle Obama, Demi Moore, and Zoe Saldana, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award and was selected as runner up for the 2010 CFDA / Vogue Fashion Fund. In 2011 Gurung was honored as one of USA Network’s twelve Character Approved Award recipients, named goodwill ambassador of Maiti Nepal and was a finalist of the Cooper-Hewitt National Design Award in the Fashion Design category.  Most recently, Gurung was awarded the 2011 CFDA Swarovski Award for Womenswer.  Gurung presently resides in New York City.  For further information, please visit

What do you think of the new designs? I like them, but I'm not blown away. I haven't taken note of the current designs, I will pay closer attention next time I'm in Sephora!


  1. thank you for this!

    love the blog girl, so happy to have stumbled upon it. :)

    love, rach.

    1. Glad you enjoyed it! What do you think of the new styles (uniforms?)

      Happy you found my blog! :)


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