Tuesday, 3 April 2012

OPI Spider Man Collection Press Release

In“Spider”ed Shades!

OPI Celebrates Sony Pictures’ “The Amazing Spider-Man” with Limited Edition Nail Lacquers
OPI announces the launch of six limited edition nail lacquers and a new Shatter, inspired by Sony Pictures’ The Amazing Spider-Man. With an all-star cast including Andrew Garfield and Emma Stone, this highly-anticipated series reboot opens in theaters nationwide in 3D on July 3, 2012.


OPI is so excited to work with Sony Pictures in welcoming Spider-Man back on the big screen,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This film explores a new chapter in the Spider-Man legacy that’s going to be both dark and sexy. The colors created for this promotion capture the movie’s exciting atmosphere, with standout shades like the deep shimmering blue Into the Night and the metallic golden green Just Spotted the Lizard.”


The film villain’s reptilian look can be replicated with a high-fashion twist by using the new deep green shimmer Shatter coat. Shatter the Scales is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Shatter the Scales from matte to glossy in seconds.


The line features six nail lacquers in addition to Shatter the Scales, ranging from white, coral and pink to mood-setting hues of blue, nickel and yellow-green:


Your Web or Mine? 
The perfect pink for sticky situations. 

Into the Night 
This perfect midnight blue was made for prowling.

Call Me Gwen-ever
Girlfriend, be sure to pick up when this urgent coral calls. 

Just Spotted the Lizard 
Be seen in this reptilian yellow-green.

My Boyfriend Scales Walls 
Climb new heights with this cityscape white.

Number One Nemesis 
Show your metal in this sparkling nickel.

As with all OPI nail lacquers, these shades inspired by The Amazing Spider-Man contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited edition promotion will be available beginning May 2012 at Professional Salons and Spas for $9.95 CAN suggested retail for each Nail Lacquer. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

I love everything OPI, so I'm really excited for this (and all!) collection. What are your thoughts on it? 

2 comments:

  1. Very interesting collection. I definitely want the duochrome, but I need to see the others in person more :) Trying to hold off buying color dupes lol

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    Replies
    1. Yes I want to see them in person too. I can never really tell the colour of a polish from these promo pics!

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