Thursday, 10 May 2012

OPI Announces NEW! Pure Lacquer Nail Apps

Precut Designs Offer Easy, Instant Nail Art

OPI Announces NEW! Pure Lacquer Nail Apps

May 2012 – OPI launches Pure Lacquer Nail Apps for instantaneous manicures and pedicures created using precut nail strips made of 100% real nail lacquer – providing a high-gloss finish, long-lasting wear and zero dry time. Offered in both cream and shimmer finishes, Nail Apps are available in 14 different styles – ranging in design from edgy snake print and fishnet to feminine gold lace and floral.

“Nail art has become increasingly popular, with both consumers and trained professionals,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Pure Lacquer Nail Apps provide the perfect way to get a one-of-a-kind look that simply cannot be replicated by hand. Each nail strip is made of 100% real nail lacquer for a flawless final look with easy application.”



Combining base and color in one convenient product, Nail Apps adhere to nails in seconds and can be stretched for a perfect fit. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. For best results, this product should not be finished with top coat. Simply remove with an acetone polish remover like OPI Expert Touch Lacquer Remover before trying a new design.

“To make Nail Apps last even longer, upgrade your service by having your manicurist cure the nail strips with a GelColor Top Coat. With this addition, Nail Apps will last up to two weeks,” explains Weiss-Fischmann. “If you chose at-home application, place each Nail App carefully, trimming where necessary. Top coat is not recommended. Within minutes, your nails will be uniquely designed like never before!”



Pure Lacquer Nail Apps will be available this month at Professional Salons and Spas for the suggested retail price of $14.95. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

What do you think of these nail apps? I absolutely love the designs! I can't wait to try these out and see how easy they are to use :) 

8 comments:

  1. ooh these look gorgeous! the shimmer ones look especially good to me!

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    1. I agree, I love both the shimmers and creams :) My favourite is probably the multi coloured one on the far right of shimmers picture! I can't wait to see them in person :)

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  2. So pretty!!! Super cool idea, too! :D

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  3. These are simply gorgeous <3

    Lucy
    http://lucyywrites01.blogspot.com
    x

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    1. Im really excited to see them in person!

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  4. Guess it was just a matter of time until OPI released their version of these. Nice to know I could extend them to 2 weeks wear by using my own UV topper and my home lamp. However, I don't know that any of the designs I would want to keep on for 2 weeks or longer. I never jumped on this bandwagon fad. I don't like the cookie cutter look of each nail the same and then seeing the same patterns all over the place. I am at least when I buy mass market clothing, usually not going to run into someone who pairs up their separates the same way - but then I tend to wear my polish like my clothing - classic, changing colors with the times. I do on my nails that is jelly sandwiches. I am not all that classically square! Just the price for these 'apps' and the fact I am tired of the look and want to change in 2 days also keeps me turned away from them. I was given 4 boxes of other brands already. Tried one to see how they go on. Left them 2 days and off they came. They looked like what they are - art stickers on nails - again it's that cookie-cutter/wallpaper thing for nails that is not me. But glad so many folks like them. Making lots of $ for the companies doing them. I think they are more worth something you would get at the Dollar Store. Not trying to be a downer - just the apps are not my thing.

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    1. I agree, I like to change my polish pretty frequently as well. However, I think these are great for weeks when you're too busy to change your polish, I would have loved these during exams! These would also be great for special occassions, like a friends wedding or a girls weekend, etc. I wouldn't wear these on a day to day basis, but I think they are a fun luxury!

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Thank you so much for your lovely comments, I love each and every one! I reply to all comments, but if you need a quicker response tweet me @BeyondBlush11 or email me (beyondblush@hotmail.com).

Laura