Almay Liquid Lip Balm in Lilac Love

I picked up one of Almay's new Liquid Lip Balms from Shopper's a few weeks ago on sale for $5.99 CAD, and I've fallen in love with it! I chose the shade Lilac Love, but I'm already wanting to head back out and pick up a few more shades from the line!

"A lifesaver for your lips! new almay color + care™ liquid lip balm combines the lip conditioning care of a balm with the shiny color of your favorite gloss. shiny color drenches lips with 2x hydration as lip-loving conditioners provide 194% more moisture for softer, smoother lips over time. non-sticky. gluten free. hypoallergenic. dermatologist tested." - Almay

The formula of this lip balm is absolutely amazing, it feels incredibly smooth and creamy on my lips. I would compare this formula to Buxom's Lip Creams, except these don't have a tingling feeling. Almay's Liquid Lip Balms have a nice vanilla/cake scent, but the scent doesn't linger on the lips for very long. Lilac Love is a really pretty pink/lilac shade that is somewhat sheer but I still like the amount of coverage. I've been looking for a really nice lilac lip shade for a few months now, and I'm so happy that I stumbled upon this product! This lip balm comes with a doe foot applicator, and I find that this product is easy enough to apply on the go. 

This formula lasts on my lips for about four hours, which I find pretty impressive! This lip balm really does hydrate my lips, just like a traditional lip balm would. I absolutely love this formula, and I need some other shades in my life! I have my eyes on Apple a Day, Apricot Pucker, and Just Plum Good. If you've tried any of these Liquid Lip Balms from Almay, please let me know your thoughts on them! :)