Monday, 7 October 2013

Joico Color Endure Sulfate-Free Shampoo & Conditioner

Ever since I started dyeing my blonde hair dark brown, I've been looking for shampoos and conditioners that would help maintain the life of my colour. Lately I've been trying out Joico's Color Endure Sulfate-Free Shampoo & Conditioner*, which claim to be gentle enough for daily use. I love the idea of using sulfate-free products since my scalp can be a bit sensitive at times. 


Joico's Color Endure Sulfate-Free Shampoo is a very gentle shampoo formula. Since this is a sulfate-free formula, it doesn't have a big lather like traditional shampoos. At first, you might miss this lathering, but it definitely isn't necessary to get your hair clean. If you colour your hair, looking into a gentle, sulfate-free shampoo formula is a great idea. I find that this formula does a great job cleansing my hair, and removing excess oils. The sulfate-free formula is really gentle and hasn't been irritating my scalp at all, which is a major bonus. These products have a very mild scent to them, which just reminds me of a traditional shampoo scent.

"Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.
Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.
This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine" - Joico


Joico's Color Endure Sulfate-Free Conditioner is a very light-weight formula. I typically like a heavier conditioner for my hair, since my hair is very dry and damaged. I think that this conditioner would be great for anyone with fine, thin hair, but I do like something a bit thicker for myself. This formula is very gentle, so it is great for colour treated hair, just as it claims.

"A daily conditioner that locks in moisture and maintains color-treated hair. Keratin Amino Acids offer strength and hydration to maintain color treated hair. This daily conditioner will soften and protect your hair, effectively locking in color and adding tremendous shine." - Joico


Overall, I think that Joico's Color Endure Sulfate-Free Shampoo & Conditioner would be great products for anyone with fine or thinner hair types. I do really like the shampoo, but I definitely need a conditioner that packs more of a punch. Have you tried out this shampoo and conditioner formula before? What are your favourite colour preserving products? :)


  1. Nice review make me want to buy it.

  2. I definitely have thinner hair so these sound great!

  3. Hmm I have quite dry hair, so I don't think this line is for me. But I do love their K Pak line!

    1. I really want to try out more products from that line! :)


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