Rimmel Lasting Finish Colour Rush - All You Need is Pink

Rimmel has recently released a new line of jumbo lip pencils, which seem to be quite popular right now! I really love this type of packaging as it makes application super easy. Plus, Rimmel's packaging is twist-up, so you won't need a sharpener for these! Rimmel's Lasting Finish Colour Rush in All You Need is Pink* ($6.99 CAD/2.5g) is the first shade that I tried out from this new line. 

"Listen up: London’s lips are about to get LOUD! Rimmel introduces new Lasting Finish Colour Rush, a long-lasting intense colour balm in a handy jumbo pencil format. Indulge your lips with hi-voltage shades of rich, feel-good colour for an all-day super charged stand out lip look. Pump up the colour, power up the volume!" - Rimmel

Rimmel Lasting Finish Colour Rush Balms come in colour-coded plastic packaging that makes finding the right shade in your purse or collection incredibly easy. These lip pencils have a gorgeous vanilla scent to them, but I can only smell it when I put the pencil right up to my nose - not when the product is on my lips. When I first tried out this new formula, I was instantly impressed with how creamy and hydrating it was! Off to a good start. All You Need is Pink is a pretty magenta with red undertones. This shade applies somewhat sheer, which I'm perfectly okay with. The colour will build up with another layer though. 

One layer

Two layers

Rimmel's Lasting Finish Colour Rush formula stays feeling creamy and hydrating for about 3 hours, and then starts to fade. However, the colour itself lasts for about 8 hours, which I find pretty impressive! Even when the balm starts to fade, my lips don't feel thirsty and dry - definitely a major bonus. I absolutely hate when lip products suck all of the moisture out of my lips! All You Need is Pink is a pretty pink, and it's definitely a shade that I wear quite often. I like that this shade is on the brighter side without being neon. It's a shade that you can wear confidently to work, school, or for a night out. This formula will require touch ups after eating or drinking, as it does slightly transfer. 

Swatch & Review recently reviewed the shades Keep Mauving & Rumour Has It, click here to hear her thoughts! Overall, I really love how creamy & glossy this formula from Rimmel is. All 14 shades in this new formula are glossy - no matte shades here. Maybe they'll follow Revlon's lead and release a matte line in the future (fingers crossed!). I highly recommend picking up one (or two, or three...) of these Lasting Finish Colour Rush's, especially if you're a fan of the jumbo pencil packaging. Have you tried this new formula from Rimmel yet? Are you a fan of this type of packaging, or do you prefer traditional lipstick packaging?