Monday, 7 July 2014

OPI Nordic Collection Press Release

OPI Launches the Nordic Collection, Featuring 12 New Shades for Fall/Winter 2014

Inspired by the great northern lights in Finland, deep blue fjords in Norway, and colorful houses in Copenhagen, Nordic Collection by OPI brings the diverse colors of its namesake region to nails and toes for fall/winter 2014. This new collection of 12 lacquers features a palette ranging from spicy browns in shades of bronze, cinnamon and caramel to rich purples in wine, black cherry and blue-violet hues, with accents of creamy coral, pink and sea green.

“When creating colors for a new seasonal collection, I always draw inspiration from the food, music, art, landscape and street style of a particular destination,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “While conceptualizing the shades of the Nordic Collection, I ate cinnamon buns and drank glogg, snapped photographs of brightly painted houses, and gazed in wonder at the region’s topography – from the northern lights and midnight sun to lava flats and deep fjords. All of these diverse elements came together to inspire an equally varied array of colors that capture the aesthetic of the Nordic region.

“Contrasts were also seen on fall runways, where sheer fabrics were paired with fleece and woolen plaids were embellished with colorful beadwork and intricate lace,” adds Weiss-Fischmann. “Nordic Collection by OPI complements the oxblood, coral and earthy tones seen this season andoffers a variety of hues. With so many color choices, the Nordic Collection makes it easy to experiment with new nail looks and cultivate personal style. I believe strongly in experimenting with beauty and fashion until finding a unique look. We are sure of only one taste – our own.”

Nordic Collection by OPI includes the following shades in both nail lacquer and GelColor formulas:

Going My Way or Norway?
No two ways about it… this caramel is delicious!

OPI Going My Way or Norway?

Ice-Bergers & Fries 
“Wood” you like a chocolate shake with that?

OPI Ice-Bergers & Fries

OPI with a Nice Finn-ish 
This light, mellowed bronze completes me. The end.

OPI with a Nice Finn-ish

My Voice is a Little Norse 
This prismatic super-shimmer is worth shouting about.

OPI My Voice is a Little Norse

Can’t aFjörd Not To
Whatever it takes, get your hands on this extravagantly creamy coral!

OPI Can’t aFjörd Not To

How Great is Your Dane?
Pass up this cinnamon coffee? You’re barking up the wrong tree!

OPI How Great is Your Dane?

My Dogsled is a Hybrid
Enliven your environment by wearing this creamy sea green.

OPI My Dogsled is a Hybrid

Suzi Has a Swede Tooth
That’s why I always have this strawberry candy pink on hand!

OPI Suzi Has a Swede Tooth

Do You Have this Color in Stock-holm?
Stock up! This icy blue-violet is in hot demand!

OPI Do You Have this Color in Stock-holm?

Thank Glogg It’s Friday! 
The start of the weekend is nothing to “wine” about!

OPI Thank Glogg It’s Friday!

Viking in a Vinter Vonderland 
You can conquer anything in this powerful, deep purple.

OPI Viking in a Vinter Vonderland

Skating on Thin Ice-Land
Watch out! This black cherry is dangerously close to gorgeous!

OPI Skating on Thin Ice-Land

Nordic Collection nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Nordic Collection by OPI will be available in both nail lacquer and GelColor formulas beginning August 6, 2014. Nail lacquers will retail for $11.50 CAN each at Professional Salons and Spas. GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

Which colours are speaking to you? I have my eyes on My Dogsled is a Hybrid, Suzi Has a Swede Tooth, and Thank Glogg It’s Friday! :)

Follow on Bloglovin

6 comments:

  1. Love those two last purples! :)

    ReplyDelete
    Replies
    1. I agree, they look very pretty! :)

      Delete
  2. I love the sea green and the coral shades! I do love when there is new polish to be bought!

    ReplyDelete
    Replies
    1. Both of those colours look gorgeous! Can't wait to see them in person :)

      Delete

Thank you so much for your lovely comments, I love each and every one! I reply to all comments, but if you need a quicker response tweet me @BeyondBlush11 or email me (beyondblush@hotmail.com).

Laura