"It's the End of Colour as you know it!The intense rich colour of a lipstick, enhanced by a satin smooth shine.
It's neither a lipstick nor a gloss... It's BIGGER than both!
LONG LIVE THE COLOUR!" - Rimmel
I really love the packaging of Rimmel's Apocalips Lip Lacquers! You can see the colour of the product at the bottom of the tube, and the lid has a cool blasted rock looking design. The doe foot applicator has a well in it, so it picks up just the right amount of product to apply to your lips. This formula has a slightly fruity scent, which isn't my favourite, but it isn't bad or too overpowering.