If you're a massive beauty lover like I am, then you'll already know how important primers are. I use primers daily - for both my face and eyes. Urban Decay's Eyeshadow Primer Potion is one of the most well-known eye primers on the market, and today I have the Original* ($24) & Anti-Aging* ($28) formulas to share with you!
"This primer keeps your eye shadow crease-free while making color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin’s surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skintones, and dries on invisibly." - Sephora
The new packaging for UD's Primer Potions is really great. The tubes are made of soft plastic, so you can easily squeeze out the product. But there's also a flattened doe foot want so you can easily "paint" on the primer. The purple tubes will look pretty sitting out on your vanity, and the jeweled caps are a really nice touch!
I've been rotating between the Original and Anti-Aging formulas, and honestly, I don't notice many differences between the two formulas. The two formulas are two slightly different shades of beige (see swatches below), but the colour of the primer disappears once the product is blended into your skin, so these primers will work for any skin tone. The Anti-Aging formula does contain ingredients that work to smooth the appearance of wrinkles, but I can't comment on the effectiveness, since at the age of 23 wrinkles aren't (thankfully) a major concern of mine yet.
I definitely do notice an improvement in the wear time of my shadows when I use UD's Primer Potions. My shadows stay looking vibrant for longer, and I don't ever have to worry about my shadows creasing on me. I think that it's worth it to splurge on a great eyeshadow primer like this one from Urban Decay, since they'll increase the wear time of any eyeshadow. You can save money in turn by buying more affordable eyeshadows!
Do you swear by eyeshadow primers? If so, have you tried Urban Decay's Eyeshadow Primer Potions before? There's also a third formula available called Minor Sin, which is shimmery and I'm dying to try out! And lastly, there's Eden, a matte primer. I don't think you could go wrong with any of the four formulas, but Original is probably the best place to start, especially if you're new to the world of primers.