New Shoppers Drug Mart Enhanced beautyBOUTIQUE in Ottawa's Rideau Centre

Hello beauties! If you follow me on Facebook, Twitter, or Instagram, then you probably saw me raving about the brand new Shoppers Drug Mart Enhanced beautyBOUTIQUE in Ottawa's Rideau Centre! I've had a long time love affair with Shoppers, it's always been one of my absolute favourite places to shop. So, when I head that the Shoppers in the Rideau Centre - the large mall in downtown Ottawa - was getting a brand new Enhanced beautyBOUTIQUE, I was beyond thrilled. This is the sixth Enhanced beautyBOUTIQUE in Canada, and the first and only one in Ottawa. I was invited out to the store to get a tour of the new 4,000 foot beautyBOUTIQUE, and today I'm here to tell you all about it!

Shoppers keeps getting better and better as the years go by. As a kid, I remember the beauty section of Shoppers being quite small, and then over the years we got the wonderful addition of a beautyBOUTIQUE in certain stores. Now, the Enhanced beautyBOUTIQUEs are going to completely revolutionize your beauty shopping experience. As soon as I walked into the new Shoppers in the Rideau Centre, I was blown away. The store has a very fresh, classy vibe that's quite inviting. I was able to learn about Paul & Joe, an adorable cruelty free beauty brand that I didn't know much about prior to this event. I now have a few goodies from the brand, so stayed tuned for my reviews!

Paul & Joe Nail Polishes - so cute!

Just look at that fragrance section! Each fragrance has a tester, and there's also a testing station in the center of the fragrance section. This was my favourite part of the new Enhanced beautyBOUTIQUE, it's so luxurious!

The Enhanced beautyBOUTIQUE in the Rideau Centre features 16 prestige brands, including the coveted Chanel, Stila, Paul & Joe, Benefit Cosmetics, Clarins, Lise Watier, Dior, and more! Each brand has a beauty station, which displays new products and collections that you can swatch, test out, and sample! 

The new 4,000 square-foot beautyBOUTIQUE feautres new fixtures, digital signage, enhanced fragrance and skin care areas and provides customers with a luxurious retail environment complemented by a wide assortment of prestigious brands. The design was actually inspired by a gift box and the idea of unraveling a ribbon to reveal the present inside. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.

The luxury skin care section of the Enhanced beautyBOUTIQUE is quite extensive. If you don't know where to start, there are consultants ready to help you find your perfect product. There's also a machine that anyone can use to help detect the amount of damage done to your skin, and a machine to determine your skin type - oily, dry, combination, etc. 

Of course, you can also find drugstore makeup, the pharmacy, and everything else you can normally find at Shoppers on the other side of the Enhanced beautyBOUTIQUE, making this the ultimate one stop shop! If you're in Ottawa, I highly recommend making the trip downtown to check out the new Enhanced beautyBOUTIQUE, it's just stunning! I'm hoping that more stores will be getting Enhanced beautyBOUTIQUEs, I'd definitely love one in my closest Shoppers location!

Have you checked out any of Shoppers' Enhanced beautyBOUTIQUEs? What are your thoughts on the updated and chic new beauty destination? I personally love that you can now shop in a super luxurious store, while also earning Optimum points!