Sunday, 20 December 2015

Paul & Joe Moisturizing Foundation Primer S 01

Hello! How's everybody enjoying their Sunday night? Tonight I'm going to be talking about a brand that's new to me - Paul & Joe! I was recently introduced to the brand at the grand opening of the Shoppers Drug Mart in the Rideau Centre, and I've been trying out two of their products since then! First up is Paul & Joe's Moisturizing Foundation Primer S 01* ($40 CAD), which I've really been enjoying!

Paul & Joe Moisturizing Foundation Primer S 01

"Packed with natural plant-based ingredients and infused with acetylated hyaluronate to moisturize and soften your skin as it protects, this smudge-proof foundation primer keeps skin hydrated for hours." - Shoppers

Paul & Joe Moisturizing Foundation Primer S 01

First of all, how cute is this packaging? The packaging of Paul & Joe's products is inspired by the creator's memories of her grandmother's beauty products on her vanity. I think that this primer perfectly captures that image, and I absolutely love keeping it out on my vanity! The frosted bottle has a nice weight to it, and I love that there's a pump dispenser!

The primer itself has a thin, liquidy consistency to it, and a nice soft floral scent. This primer absorbs into my skin quickly, and it leaves my skin feeling smooth and soft with a matte finish. My foundation glides on beautifully, and I feel as though this primer really does keep my makeup looking flawless all day long! I think that anyone with normal or dry skin will love this primer, since it is quite hydrating. However, don't confuse hydrating with greasy, because this primer is definitely not greasy or oily! There are three "shades" of the Moisturizing Foundation Primer, and I have shade 01. The shades really just represent skin undertones - and shade 01 is a good match for anyone with pink undertones. 

Paul & Joe Moisturizing Foundation Primer S 01

I've been really impressed with this primer from Paul & Joe! If you've been curious about the brand, I'd definitely recommend checking them out. If you have tried out the brand, I'd love to hear about your thoughts on the products, and what I need to try out next!

Follow on Bloglovin


  1. This sounds really lovely! I'll definitely need to look into this brand the next time I'm at Shoppers!

    1. Yes, definitely check them out! All of their products are adorable! :)

  2. I have this primer and it's one of my favourites!


Thank you so much for your lovely comments, I love each and every one! I reply to all comments, but if you need a quicker response tweet me @BeyondBlush11 or email me (