I'm always on the hunt for the next best mascara, and my latest test has been on Avon's new Big & Multiplied Volume Mascara*! My lashes are naturally fairly long and they have a nice curl to them, so I really only use mascara to increase the drama and volume. Keep reading to see if this new mascara from Avon makes the cut!
The packaging of Avon's Big & Multiplied Volume Mascara is quite simple - just a silver plastic tube. The wand is medium in size, and the plastic bristles are somewhat short. I was expecting the brush to be a bit more dramatic, since this is a volumizing mascara.
This mascara has a great wet consistency to it, but it does dry quickly, so you don't have to worry about it smudging everywhere. I love that this formula feels quite natural on my lashes - not crunchy or stiff at all! It's also really easily to remove at the end of the night with some basic makeup remover.
So, does this mascara live up to it's volumizing name? Not quite. While I do still really like this as an everyday mascara, I wouldn't necessarily label it as dramatic or volumizing. I think that this mascara works well on my lashes, but if you have short or straight lashes, then I'm not sure that this formula will do anything for you.
So, while this wasn't exactly a knock out, I will still continue to wear it because it is a good option for everyday wear. Let's face it, I don't need my lashes to be overly dramatic when I'm just going to work or to the grocery store.
What do you look for in a good mascara - length, volume, curl, or a mix of all three?