I really like the packaging of these new Liquid Lipsticks from ABH! The clear tube lets you easily see the shade of the product, and the silver and gold details are chic. The doe foot applicator picks up quite a bit of product, which I think would be great for the lighter shades, but I found application a bit tricky for such a pigmented red like American Doll. It took me at least 5 minutes to apply this liquid lipstick, since the colour kept bleeding outside of my lip line. I would recommend using a lip brush to apply this colour, but you might be okay to use the doe foot applicator with some of the lighter shades in this range.
Once you get the hang of applying this red liquid lipstick, I have to admit that it's just gorgeous on the lips! I love this tone of red, that has a slightly blue base, I find that it's the most flattering red hue for my pale skin tone. This liquid formula takes about 30 seconds to set, and in that time I did have some colour transferring onto my teeth. Even after the product dried down a bit, I still wouldn't call it transfer proof. You'll need to reapply after eating/drinking/etc., which is a bit of a bother.
Overall, this is an absolutely gorgeous red lipstick, but I just can't get on board with the formula. This definitely isn't suitable for anyone on the go, as you'll need to take your time with application. Additionally, I didn't find this formula to be transfer proof, as the brand claims that it is.
Have you tried any of Anastasia Beverly Hills' new Liquid Lipsticks? Maybe American Doll is just a flop - I'd love to hear about any of the other shades that you've tried out!