Kat Von D is someone I really respect, and I'm absolutely loving her makeup line! Kat Von D is a passionate vegan, and she brings those values to her makeup line, recently announcing that she is reformulating her products to a 100% vegan line. Today I'll be reviewing Kat Von D's Project Chimps Everlasting Liquid Lipstick* ($24 CAD). 20% of the retail price will be donated to Project Chimp, which is a nonprofit that works to end the use of chimps in biomedical research, as well as saving these chimps & providing them with a life of freedom and sanctuary.
The doe foot applicator picks up just the right amount of product, and makes application really easy. However, at times I do find myself reaching for my lip brush to get a more precise application, especially around my cupid's bow.
This brick red colour is really gorgeous, and I know that it's going to be a staple in my lipstick rotation this Autumn. I think that this colour would be flattering on most skin tones, as it's not too bright, intense, etc.
Just when I thought I couldn't love the brand any more, Kat Von D partners up with a really great cause! I absolutely love that Kat Von D is taking a stand against animal testing, as it's such an unnecessary & cruel practice that just needs to end already. This is a limited edition shade, so support an amazing cause now while also adding a gorgeous Fall lippie to your collection!